T-mobile ceo discusses shift from device subsidies to bill credits

T-mobile shifts focus from device subsidies to bill credits

T-Mobile CEO Srini Gopalan addressed comments made earlier about moving away from device subsidies during the carrier's Q4 and full year 2025 earnings call.

Examples of current bill-credit subsidies

T-Mobile offers various bill-credit subsidies, such as its iPhone Promo, which provides up to $34.59 in monthly bill credits for 24 months with the purchase of an additional line.

Trading in an eligible device can also earn up to $9.59 a month in bill credits for 24 months when buying a Samsung Galaxy phone.

New subsidy model compared to old contracts

Unlike traditional subsidies that reduced phone prices, modern subsidies take the form of monthly bill credits. This means customers are still