Iphone 18 pro rumored to debut in a rich, deep red hue
Apple's expanding color palette
Following the success of the Cosmic Orange option for the iPhone 17 Pro and Pro Max, Apple appears to be embracing bolder color choices. The introduction of Cosmic Orange marked a significant departure from Apple’s traditionally more subdued color offerings, and it resonated strongly with consumers eager for more vibrant Pro iPhone models. Now, the iPhone 18 Pro series is expected to continue this trend, potentially offering a new and exciting color option.
Possible new shades: brown, purple, and red
According to Mark Gurman’s newsletter, Power On, Apple has been testing several new colors for the upcoming iPhone 18 Pro and Pro Max. The three hues under consideration are reportedly brown, purple, and red. While all three are intriguing, Gurman suggests that the red color is the frontrunner for the final release. This demonstrates Apple’s willingness to experiment with aesthetics to cater to evolving consumer preferences.
A deeper shade of red
Gurman describes the potential red color as a much deeper shade than previously seen on Apple devices. He envisions a rich, almost wine-like appearance, potentially darker than the Cosmic Orange but equally visually striking. This would represent a significant departure from the brighter reds of the past, offering a more sophisticated and luxurious feel. It’s a bold move that could further boost the iPhone 18 Pro’s appeal.
Color trends across apple and samsung
Apple isn't alone in exploring unconventional smartphone colors. Recent releases, like the Ultramarine iPhone 16, showcase Apple’s commitment to offering visually appealing shades. Similarly, Samsung's Galaxy S26 series is anticipated to feature a striking white hue and a Cobalt Violet option. This broader industry trend indicates a shift towards more diverse and expressive color palettes in the smartphone market, catering to individual style preferences.
Beyond color: what to expect from the iphone 18 pro
The new color option is just one piece of the puzzle. The iPhone 18 Pro series is shaping up to be a significant upgrade, with substantial improvements beyond aesthetics. Rumors suggest the inclusion of an in-house Apple modem, a cutting-edge 2nm processor, and the exciting possibility of a FaceID component integrated below the display. This advancement would allow for a smaller Dynamic Island, paving the way for an even more immersive display experience.
Looking ahead to the iphone 20 pro
Apple is reportedly laying the groundwork for the iPhone 20 Pro, slated for release in 2026 to celebrate the iPhone's 20th anniversary. The goal is an edge-to-edge display with absolutely no cutouts. The advancements being made with the iPhone 18 Pro, particularly the under-display FaceID, are essential steps toward realizing this ambitious vision. This long-term strategy highlights Apple's dedication to pushing the boundaries of smartphone design and technology.
Apple intelligence and enhanced performance
The iPhone 18 series is also expected to fully deliver on the promises of Apple Intelligence, potentially offering a truly “built for Apple Intelligence” experience. This could translate to more seamless integration of AI-powered features across various applications and functionalities. Combined with the new processor and potential design changes, the iPhone 18 Pro series is poised to be a powerhouse of performance and innovation.