Ai optimism surges, but geopolitical risks loom for entrepreneurs in 2026
Business optimism is hitting a new high, fueled by a powerful surge in confidence surrounding artificial intelligence. A new UBS report reveals that business leaders globally are entering 2026 with unprecedented levels of enthusiasm, yet significant challenges remain.
Ai fuels growth ambitions
The second annual UBS Global Entrepreneur Report, released today, surveyed 215 venture clients and members of UBS’s Industry Leader Network across 26 markets. These companies collectively generate approximately $34.3 billion in annual revenue.
More than two-thirds – 68% – of entrepreneurs are optimistic about their businesses over the next 12 months. This positive outlook is bolstered by rising appetite for their own products and services, alongside favorable economic conditions. However, only 34% of those surveyed consider the current economic climate truly advantageous.
Geopolitical instability casts a long shadow. A significant 42% of business leaders cite political uncertainty as a primary concern, with recent shifts in trade policy – particularly those influenced by U.S. President Donald Trump – adding to global anxieties. Global recessionary fears and geopolitical conflicts are also contributing to this apprehension.
In response, 66% of companies plan to enhance operational efficiency, while 60% are focused on diversifying markets and customer bases.
Artificial intelligence is the central catalyst for growth, with 61% of respondents viewing it as a commercial opportunity. This enthusiasm varies by company size; 66% of businesses with over $100 million in revenue see ai as a competitive advantage. The Technology and Health sectors show the most excitement, at 73%, compared to just 53% in the industrial sector.
The anticipated benefits are primarily focused on efficiency and automation (67%), followed by improved data analytics (55%). UBS’s Delwin Kurnia Limas notes that businesses are currently prioritizing low-complexity ai applications to improve operational speed and data analysis. “The real value creation will emerge as ai becomes a catalyst for redesigning product innovation and hyper-personalized customer experiences,” he explains.
Despite the optimism, a significant 46% of entrepreneurs worry about a lack of skilled employees to implement ai, and 41% admit they don't fully understand how to integrate it into their business models. “ai is scaling fastest where work is human, in sectors like finance and healthcare,” says a U.S.-based AI entrepreneur. Mid-sized businesses are increasingly opting to outsource AI development to partners.
Wealth transfer concerns rise
Exit strategies are also top of mind. 32% of entrepreneurs are considering a business transition within the next five years, with that figure rising to 57% for those over 65. The most popular exit routes are strategic acquisition (40%), succession within the family, and sales to financial investors or an IPO.
Responsible wealth management is a priority. 67% of entrepreneurs plan to assist their heirs in managing wealth, and 61% are concerned about tax efficiency during asset transfer. UBS Family Advisor Oliver Herrmann highlights a growing awareness of wealth transfer importance. “Amidst AI and geopolitical challenges, a robust family wealth strategy becomes even more vital.”
The report underscores a pivotal moment for entrepreneurs: optimism meets uncertainty. The reliance on AI offers a path forward, but navigating the geopolitical landscape and securing talent remains a formidable challenge. The future will belong to those who can adapt, innovate, and safeguard their legacy.
The shift toward AI isn't just about technological advancement; it's a fundamental reshaping of business itself. And the companies that fail to adapt risk being left behind.