Amazon rolls out alexa plus to prime members with automatic updates
Amazon prime members get early access to alexa plus
Amazon is beginning to roll out automatic updates to devices linked to Amazon Prime subscriptions, introducing the revamped Alexa Plus assistant. This marks a significant shift for the voice assistant, initially previewed in February of last year. While the update is automatic, users retain the option to revert to the original Alexa experience with a simple voice command. It's a perk of being a Prime member, offering enhanced functionality powered by generative ai.

What is alexa plus?
Alexa Plus represents a substantial upgrade over the standard Alexa. It’s designed to be more conversational and intelligent, leveraging generative ai to handle user requests more naturally. The assistant boasts multimodal capabilities, meaning it can process information beyond just voice commands—potentially incorporating visual elements and more complex interactions. Think seamless shopping experiences, easy reservation bookings, and even recipe suggestions for dinner.

Alexa plus: a gradual rollout
Amazon initially launched Alexa Plus as an early access program in the United States in March last year. By June, the company announced over one million users were already testing the new version, signaling strong initial interest. The current rollout to Prime members expands this early access program significantly, bringing the enhanced assistant to a broader audience.

How to check if you have alexa plus
Not sure if your device has been updated? You can simply ask Alexa: “Alexa, are you Alexa Plus?” Amazon acknowledges that the service isn't yet available in all locations, but promises wider availability across more countries and languages over time. The rollout is happening in phases, so patience is key if you haven't received the update yet.

Reverting to the original alexa
If you're not a fan of the changes introduced with Alexa Plus, don't worry! You can easily revert to the original Alexa experience. Simply use the voice command: “Alexa, exit Alexa Plus.” This allows users to maintain their preferred settings and functionality, addressing concerns some have voiced regarding changes to voice and response times.
User feedback and concerns
Some users on platforms like Reddit have expressed concerns about the transition to Alexa Plus, citing changes in voice characteristics and increased wait times for responses. A few have even reported a rise in advertisements after reverting to the original Alexa. However, Amazon emphasizes that Alexa Plus offers a more natural and fluid conversational experience, with the ability to handle multiple requests simultaneously, alongside enhanced smart home management features and a personalized experience. All your existing settings and preferences will be preserved during the update.
Rtve channels join prime video
Alongside the Alexa Plus update, Prime Video is strengthening its live streaming offerings by incorporating channels from RTVE (Radiotelevisión Española). This partnership expands the content library available to Prime subscribers and further positions Prime Video as a leading destination for live and on-demand entertainment. Details of the agreement are still emerging, but it signals a continued commitment to diverse content offerings.
Amazon's support and future plans
Amazon assures users that its customer service team is available to assist with any issues encountered during or after the update. They anticipate expanding Alexa Plus to more regions and languages, continually refining the assistant’s capabilities based on user feedback and advancements in ai technology. Expect more improvements and integrations in the future as Alexa Plus continues to evolve.