Apple to keep iphone 18 pro series prices steady despite rising chip costs

Apple's iphone 18 pro series to maintain launch prices

apple's upcoming iPhone 18 Pro series is expected to launch with the same starting prices as its predecessors, despite rising costs for memory chips and other components.

Analysts predict no price hike

GF Securities equity analyst Jeff Pu and well-known apple analyst Ming-Chi Kuo both anticipate that apple will keep the prices of the iPhone 18 Pro and iPhone 18 Pro Max unchanged from the starting price of the iPhone 17 Pro and iPhone 17 Pro Max at $1,099 and $1,199 respectively, for the base 256GB variant of both models.

Cost management focus

Pu, in a research note, stated that GF Securities conducted