Apple's iphone fold poised to disrupt foldable market by 2026

The anticipated arrival of the iPhone Fold is set to dramatically reshape the smartphone landscape, potentially upending the dominance of Samsung in the burgeoning foldable device market. Counterpoint Research forecasts a significant shift in vendor rankings, with apple poised to make a substantial entry.

Apple's arrival signals a major market shift

While Samsung has held the top spot for years, its lead is weakening. The research firm projects Samsung's global foldable market share to fall from 40% in 2025 to a mere 31% by 2026. This isn't simply a gradual decline; it represents a potential seismic shift in consumer preference.

apple’s entry, with a rumored 20 million unit production target for its first-generation Fold (potentially dubbed