At&t's slam dunk into nba all-star weekend

Immersive experiences at the heart of at&t's nba alliance

With the Super Bowl 2026 now behind us, the spotlight shifts to the NBA All-Star 2026 game, set to take place in Los Angeles on February 15. As a major player in the wireless space, AT&T is eager to bring fans closer to the action.

AT&T's partnership with the NBA reflects the crucial role connectivity plays in bridging the worlds of sports, Technology, and community. From iconic arenas to neighborhood courts, the company is pioneering new ways for fans to engage with the game.

The at&t dunk district: a basketball mecca

At Venice Beach, AT&T will transform a basketball court into the immersive Dunk District, featuring:

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• Dunk Bus: Motorized hoops, NBA 2K gaming stations, and a digital postcard wall, allowing players to capture and share their dunk moments.
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• ShaiT&T: A fashion-forward experience showcasing local artists' merchandise, with limited edition tees and more.
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• Phone Case Customization: Fans can personalize their phone cases with NBA-inspired designs.
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• Free Play Court: Local students and athletes can enjoy basketball in a state-of-the-art setting.
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• XSET's Hoops & Streams: Live streaming personalities team up with NBA legends for thrilling 2v2 matches and NBA 2K contests.
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Nba crossover lounge and hbcu classic support

At NBA Crossover, AT&T will host a dedicated lounge, providing attendees with a space to recharge their devices while staying connected to the event's activities. Additionally, the company will serve as the presenting partner of the 5th annual HBCU Classic, supporting the weekend with fan engagement initiatives and more.

By investing in cutting-edge experiences and partnerships, AT&T aims to make a lasting impact on the NBA All-Star Weekend. As the line between sports and Technology continues to blur, fans can expect even more immersive, lifestyle-driven activations in the future.