Ferrari unveils radical new electric car with apple-like interior

Ferrari's electric future

Ferrari has revealed its first fully electric car, the Luce, in partnership with LoveFrom, the design studio co-founded by Jony Ive and Marc Newson. Five years in the making, the Luce marks Ferrari's bold entry into the electric vehicle (EV) market.

A touch of apple

The Luce's interior is where the Apple influence is most apparent. LoveFrom's design team has created a cabin that blends Ferrari's performance ethos with a minimalist, high-end aesthetic reminiscent of Apple products. Metal-machined toggle switches, physical buttons, and a slim, curved aluminum dashboard evoke the iPhone experience.

Abundant buttons and screens

Unlike most electric vehicles, the Luce is packed with physical controls. The slim, three-spoke steering wheel houses directional controls, while a cluster of buttons beneath the wheel puts key functions like cruise control, driving modes, and ambient lighting at the driver's fingertips. The center console features a central tablet-like screen that can be swiveled to face either the driver or passenger.

Unique key fob

Ferrari's key fob is also unorthodox. The brand's signature prancing horse logo doubles as the key, turning the frosted glass key fob a stealthy black when inserted into the car, and back to its signature yellow when removed.

Pilot-inspired dashboard

The Luce's dashboard combines traditional analog gauges with digital displays, a concept Ferrari dubs