Foldable phones: book-like designs poised for dominance by 2026

The foldable market shift: book-like designs rise

According to Counterpoint Research, the foldable phone market is undergoing a significant transformation. Book-like foldable devices, resembling traditional tablets when unfolded, are rapidly gaining popularity and currently hold 52% of the market share. Forecasts indicate an even more dramatic shift, with these designs potentially capturing as much as 65% of global foldable shipments by 2026. This represents a clear preference for the larger, more versatile form factor.

Why the growing demand for book-like foldables?

Several factors are driving this shift. Manufacturers are focusing on improving hardware and overall usability for the book-like form factor, increasing consumer engagement. The larger screen real estate allows for enhanced multitasking and a more tablet-like experience, appealing to users seeking productivity and entertainment on the go. This focus on user experience is proving to be a key differentiator.

Apple's entry: the iphone fold's potential impact

A major catalyst for this growth is expected to be Apple’s entry into the foldable market. The anticipated release of the iPhone Fold in the second half of 2026 could significantly reshape the landscape. With Apple’s established brand loyalty and massive user base, the iPhone Fold has the potential to surpass even the Galaxy Z Fold 8 in terms of demand, further accelerating the adoption of book-like foldable designs.

Samsung's recent data: a telling trend

Samsung’s recent performance provides further evidence of this trend. Counterpoint Research reported that the Galaxy Z Fold 7 surpassed the Galaxy Z Flip 7 in total shipments in 2025—a first for Samsung’s foldable lineup. Despite the Z Flip 7 being considerably more affordable at $1,099.99, consumers are willing to pay the premium price of $1,999.99 for the larger, book-like Z Fold 7, indicating a desire for a device that can function as both a smartphone and a tablet.

Clamshell foldables see a gradual decline

While flip phones initially pioneered the foldable concept, clamshell options are predicted to experience a gradual decline in popularity by 2026. Both manufacturers and consumers are increasingly prioritizing the larger form factor offered by book-like foldables. This suggests a shift away from the novelty factor of clamshell designs towards the practicality and versatility of tablet-sized displays.

Price and profitability: oems prioritize value

Manufacturers are increasingly prioritizing profitability over sheer volume, especially as memory issues affect mid- and low-tier devices. Book-type foldables are well-positioned to capitalize on this shift, as their premium specifications and higher memory configurations support an increase in the average selling price (ASP) while aligning with value-led growth strategies. Tarun Pathak, Director at Counterpoint Research, highlights this strategic advantage.

The power of a single brand: apple's influence

Counterpoint Research’s projections underscore the potential impact of a single brand on global demand. Apple's entry into the foldable market, even with a design that’s more complex and potentially less profitable, could significantly boost overall market growth. The company’s built-in hype and loyal customer base suggest the iPhone Fold is poised for considerable success, influencing the entire foldable landscape.