technology

T-mobile offers free pixel 10s to stem customer churn amidst intensifying competition

T-mobile offers free pixel 10s to stem customer churn

n

Carriers rarely admit they're struggling, but the signs are there. T-Mobile's Q4 results show it added more subscribers than AT&T and Verizon, but gains fell short of estimates.

n

Intensifying competition

Intensifying competition

n

T-Mobile's churn rate rose from 0.92% to 1.02%. The company admits competition is intensifying, with Verizon on a tear and rolling out promotions on par with or better than those offered by T-Mobile.

n

Free pixel 10 offer

n

To meet these challenges, T-Mobile is now offering free Pixel 10 units to select customers. Eligible accounts can save up to $800 on a Pixel 10 with any-condition trade-in.

n
    n
  • Trade-in requirements are lax, accepting even completely beat-up devices.
  • n
  • The offer lets you snag the $799 Pixel 10 for free or save $200+ on Pro variants.
  • n
  • Discount applied as a monthly trade-in credit over 24 months.
  • n
n

Eligibility and expiration

n

The deal has been live since Feb 5 and likely won't last long, expiring on Feb 20.

n

Only eligible accounts will qualify, with potential targets including those who have generated a port-out PIN or switched a line.

n

Competition from verizon

n

T-Mobile's remarks about increased